Privacy policy

 

Last updated: 5 August 2026

At W Elegance, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, or otherwise interact with our services.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, processing, and use of your information as described below.

Information We Collect

For the purposes of this Privacy Policy, personal information means any information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, where you live, and the requirements of applicable law, we may collect the following categories of personal information:

  • Contact details (name, billing and shipping address, email address, and telephone number)
  • Payment information (payment method, transaction details, and payment confirmation)
  • Account information (username, password, preferences, and account settings)
  • Transaction information (products viewed, items added to your cart or wishlist, purchases, returns, exchanges, and order history)
  • Customer communications (messages sent to our customer support team)
  • Device information (IP address, browser type, device information, and unique identifiers)
  • Usage information (how you interact with our website and Services)

How We Collect Information

We may collect your personal information in several ways:

Information you provide directly

We collect information that you voluntarily provide when you:

  • create an account;
  • place an order;
  • subscribe to our newsletter;
  • contact customer support;
  • communicate with us through our website.

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including information about your browser, device, and activity on our website.

Information from service providers

We may receive personal information from trusted service providers who help us operate our business, including payment processors, shipping partners, analytics providers, and other technical service providers.

Information from third parties

Where permitted by law, we may also receive information from marketing partners or other third-party sources.

How We Use Your Information

We use your personal information only where necessary to provide our Services, operate our business, and comply with applicable legal obligations.

Depending on how you interact with us, your information may be used for the following purposes.

Providing Our Services

We use your personal information to:

  • process and fulfil your orders;
  • arrange shipping and delivery;
  • process payments securely;
  • manage returns, refunds, and exchanges;
  • create and maintain your customer account;
  • remember your preferences;
  • recommend products that may interest you;
  • improve your shopping experience.

Marketing & Communications

With your consent where required, we may use your information to:

  • send newsletters and promotional emails;
  • inform you about new collections, products, and special offers;
  • display personalised advertisements on our website or third-party platforms.

You may unsubscribe from marketing communications at any time by following the unsubscribe link included in our emails.

Security & Fraud Prevention

Your information may be used to:

  • verify your identity;
  • prevent fraudulent transactions;
  • detect suspicious activity;
  • protect our customers and website;
  • maintain the security of our Services.

For your own protection, we recommend keeping your account credentials confidential.

Customer Support

We use your information to respond to enquiries, resolve issues, provide assistance, and maintain our relationship with you.

Legal Obligations

Where required, we may process personal information to:

  • comply with applicable laws and regulations;
  • respond to lawful requests from public authorities;
  • resolve legal disputes;
  • protect our legal rights;
  • enforce our Terms of Service and other policies.

Sharing Your Information

We only share your personal information when necessary to operate our business, fulfil your orders, or comply with legal obligations.

Your information may be shared with:

  • Shopify, which securely hosts and operates our online store;
  • payment providers;
  • shipping and fulfilment partners;
  • analytics and website service providers;
  • trusted technology partners supporting our Services.

We may also disclose information:

  • where required by law;
  • to protect our legal rights;
  • in connection with a business transaction such as a merger or acquisition;
  • where you have given your consent.

We do not sell your personal information.

Shopify Services

Our online store is powered by Shopify.

Shopify processes certain personal information on our behalf in order to provide secure checkout, payment processing, hosting, analytics, and other essential ecommerce services.

Some information collected through our website may therefore be shared with Shopify and its authorised service providers, including providers located outside your country of residence, where necessary to deliver our Services.

To learn more about how Shopify processes personal information, please refer to Shopify's Privacy Policy.

Third-Party Websites

Our website may contain links to third-party websites or online services.

Once you leave our website, your use of any third-party website is governed by that website's own privacy policy and terms of use.

We are not responsible for the privacy practices, security, or content of third-party websites.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children under the age required by applicable law. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to remove the information where required.

Security & Data Retention

We take appropriate technical and organisational measures to help protect your personal information.

While we work hard to maintain the security of your data, no method of transmission over the internet or electronic storage is completely secure. For this reason, we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to:

  • provide our Services;
  • manage your account;
  • comply with legal obligations;
  • resolve disputes;
  • enforce our agreements and policies.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • Right of Access – request access to the personal information we hold about you.
  • Right to Rectification – request correction of inaccurate or incomplete personal information.
  • Right to Deletion – request deletion of your personal information where applicable.
  • Right to Data Portability – receive a copy of your personal information or request its transfer where permitted by law.
  • Right to Object or Restrict Processing – object to or request restrictions on certain types of data processing.
  • Right to Withdraw Consent – withdraw your consent where processing is based on consent.

You may also opt out of receiving marketing communications at any time by using the unsubscribe link included in our emails.

Depending on your location, additional rights may apply under local privacy laws.

To exercise any of your privacy rights, please contact us using the details provided below.

Complaints

If you have concerns about how we process your personal information, we encourage you to contact us first so we can work to resolve the issue.

If required by applicable law, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred to, stored, or processed in countries outside your country of residence.

Where required by law, we use appropriate safeguards to ensure that your personal information remains protected, including recognised international data transfer mechanisms where applicable.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

Whenever we make significant changes, we will update the "Last updated" date shown at the top of this page.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please feel free to contact us.

We are always happy to help.

Email
w.elegance.store@gmail.com

Phone
+370 626 80611

For the purposes of applicable data protection laws, W Elegance is the data controller responsible for processing your personal information.